Industry Moves

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next week with the goal of “helping to drive its future relevance”.

Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.

Rupert Pratt, co-founder and former managing partner of the UK-based Generate Sponsorship agency, has been named as sales and marketing director at EngageCraft, a provider of digital fan engagement products…

Sports marketing specialist Jamie Corr has been appointed to head up the EMEA sponsorship and consultancy arm of the Dentsu-owned agency MKTG Sports+Entertainment

The International Ski Federation (FIS) has advanced its controversial plans to centralise commercial rights to its World Cup series with the dual appointment of IMG’s Christian Salomon and former Allianz g…

Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month. Monbaliu has been with the Belgian league for close to a decade in various guises

Franck Guignery, IMG’s vice-president and managing director in the Middle East and North Africa, is to leave the agency, SportBusiness understands.

Niklas Carlsson is returning to the International Ski Federation (FIS) after quitting his position as secretary general of the International Biathlon Union (IBU)

Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.

Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy

OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.

Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)

Global sports agency Octagon has announced the promotion of several executives across its marketing division in North America

The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)

World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing

Chiliz, the blockchain company behind the fan engagement platform Socios.com, has appointed James Newman as global director of corporate affairs and Stuart Ramsey as head of brand partnerships

Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia