Squash
PSA World Championships set for $1m prize fund with new sponsor
The Chicago-based Walter Family has signed a multi-year agreement to sponsor the Professional Squash Association’s World Championships in a deal that will result in the event offering a record prize fund of $1m (€822,000).
Professional Squash Association extends with Dunlop
The Professional Squash Association has renewed its partnership with British sporting goods manufacturer Dunlop.
World Squash Federation signs footwear partner
The World Squash Federation has entered into a partnership with performance footwear brand Teuton Sports.
J.P. Morgan extends backing of squash showpiece
Global financial services firm J.P. Morgan has renewed its title sponsorship of the Tournament of Champions, a leading event on the Professional Squash Association’s (PSA) World Tour.
PSA renews with clothing partner
The Professional Squash Association has extended and expanded its partnership with Swedish sportswear company Salming Sports.
Dunlop to support PSA World Championships
British sporting goods company Dunlop has signed a sponsorship deal with the 2017 Professional Squash Association (PSA) Men’s and Women’s World Championships.
AJ Bell returns as title sponsor for Squash World Championships
Professional Squash Association appoints agency to drive sponsorship deals
PSA teams up with SquashSkills
The Professional Squash Association has entered into a partnership with SquashSkills, a provider of online squash coaching.
JP Morgan expands squash portfolio with China event
Financial services company JP Morgan added to its squash portfolio over the weekend by serving as the title sponsor of the China Squash Open event.
Skype connects with Squash World Championship
Global communications platform Skype has entered into a partnership with the 2015 Men’s Squash World Championship, which is currently taking place in Bellevue, Washington.
JSW forges extension with Indian Squash Circuit
Indian steel company JSW has extended its title sponsorship of the Professional Squash Association’s Indian Squash Circuit in a move that will lead to a near 100 per cent rise in prize money year-on-year.
PSA stays on court with ASB
The Professional Squash Association has extended its partnership with squash court manufacturer ASB.
Allam strikes deal to keep squash showpiece in Hull
The British Open Squash Championships will return to Hull for the next three years after Dr Assem Allam, the owner of English football Premier League club Hull City, signed a deal to continue as the title sponsor of the event.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
PSA serves up Salming Sports deal
The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.
Ashaway tightens ties with WSA
US racquet strings manufacturer Ashaway has agreed a renewed partnership with the Women’s Squash Association.