Squash
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
PSA World Championships set for $1m prize fund with new sponsor
The Chicago-based Walter Family has signed a multi-year agreement to sponsor the Professional Squash Association’s World Championships in a deal that will result in the event offering a record prize fund of $1m (€822,000).
Professional Squash Association extends with Dunlop
The Professional Squash Association has renewed its partnership with British sporting goods manufacturer Dunlop.
World Squash Federation signs footwear partner
The World Squash Federation has entered into a partnership with performance footwear brand Teuton Sports.
J.P. Morgan extends backing of squash showpiece
Global financial services firm J.P. Morgan has renewed its title sponsorship of the Tournament of Champions, a leading event on the Professional Squash Association’s (PSA) World Tour.