Squash

The Chicago-based Walter Family has signed a multi-year agreement to sponsor the Professional Squash Association’s World Championships in a deal that will result in the event offering a record prize fund of $1m (€822,000).

The Professional Squash Association has renewed its partnership with British sporting goods manufacturer Dunlop.

The World Squash Federation has entered into a partnership with performance footwear brand Teuton Sports.

Global financial services firm J.P. Morgan has renewed its title sponsorship of the Tournament of Champions, a leading event on the Professional Squash Association’s (PSA) World Tour.

The Professional Squash Association has extended and expanded its partnership with Swedish sportswear company Salming Sports.

British sporting goods company Dunlop has signed a sponsorship deal with the 2017 Professional Squash Association (PSA) Men’s and Women’s World Championships.

Online investment provider and stockbroker AJ Bell has agreed a deal to become the title sponsor of the 2017 Professional Squash Association’s Squash World Championships.

The Professional Squash Association has named New York-based sports and entertainment marketing firm Leverage Agency as its exclusive global marketing agency.

The Professional Squash Association has entered into a partnership with SquashSkills, a provider of online squash coaching.

Financial services company JP Morgan added to its squash portfolio over the weekend by serving as the title sponsor of the China Squash Open event.

Global communications platform Skype has entered into a partnership with the 2015 Men’s Squash World Championship, which is currently taking place in Bellevue, Washington.

Indian steel company JSW has extended its title sponsorship of the Professional Squash Association’s Indian Squash Circuit in a move that will lead to a near 100 per cent rise in prize money year-on-year.

The Professional Squash Association has extended its partnership with squash court manufacturer ASB.

The British Open Squash Championships will return to Hull for the next three years after Dr Assem Allam, the owner of English football Premier League club Hull City, signed a deal to continue as the title sponsor of the event.

Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.

The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.

US racquet strings manufacturer Ashaway has agreed a renewed partnership with the Women’s Squash Association.