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Infront makes squash equity investment in long-term PSA commercial deal

Egypt's Mohamed Elshorbagy in action

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s commercial rights.

The deal allows Infront to sell media, digital, sponsorship and betting streaming rights to the PSA’s events for the next eight seasons (from 2021-22 to 2028-29).

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