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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
World Squash Federation expands footwear sponsorship deal
The World Squash Federation (WSF) has renewed its sponsorship contract with performance footwear brand Teuton Sports
PSA serves up Salming Sports deal
The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.
Qatar Airways backs PSA World Squash Championship
Qatar Airways has agreed a deal to become the official airline partner of the Professional Squash Association’s (PSA) World Championship, which gets underway today (Friday) in Doha.
Allam strikes deal to keep squash showpiece in Hull
The British Open Squash Championships will return to Hull for the next three years after Dr Assem Allam, the owner of English football Premier League club Hull City, signed a deal to continue as the title sponsor of the event.