Marketing
Infront and TMG to market rights to Finland’s IIHF World Championship
The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Melbourne Football Club secures Hertz sponsorship
Car hire company Hertz has signed a three-year sponsorship deal with Australian Football League team Melbourne Football Club in the 'Major Partner' category
MLB to open flagship retail store in New York
New shop will be part of larger relocation and consolidation of league headquarters
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
FA’s new commercial and marketing director is Pepsi’s Swarbrick
England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
PPG extends entitlement as NHL’s exclusive paint partner
New term calls for use of thermochromic coatings on official NHL game pucks
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Yabo Sports appoints Steven Gerrard as ambassador
Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
IAAF extends Asics deal for 10 years, approves name change
Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Team Marketing’s Wilson to lead Pitch Partnerships
The Pitch Marketing Group agency has appointed Luke Wilson, formerly of Team Marketing, as head of partnerships to lead its sponsorship consultancy and activation business, Pitch Partnerships
Nike drops Antonio Brown as an endorser
Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver
Commercial chief Strich leaves DFB after 17 years
Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Secret deodorant supports NWSL with $200,000 ticket purchase
Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…
OVG forms International Venue Alliance, commences Silverstone naming rights search
US venue development, advisory and investment company Oak View Group has launched a global venue collective and will seek out a naming rights partner for British motorsport circuit Silverstone, which has…