Fan Engagement

Rugby Union

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Football

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
Tennis

Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).
Football

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Football

UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
Football

Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
American Football

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Football

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Football

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Basketball

Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Baseball

Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Motorsport

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Tennis

The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Football

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Basketball

The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
Mixed Martial Arts

TikTok has announced its latest content agreement with the Ultimate Fighting Championship
US College Sport

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
Basketball

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…