Fan Engagement

Cricket

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Handball

Social media platform TikTok will look to drive fan engagement through another major continental sports event this week as a sponsor of the men’s EHF Euro 2022 taking place in Hungary and Slovakia.
Basketball

The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Basketball

The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season
Swimming

Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Football

The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Rugby Union

Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.
Rugby Union

World Rugby has become the latest major sports body to announce its intention to tap into the digital collectibles marketplace by launching a Request for Information process
Multiple Sports

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Equestrian

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Baseball

League deepens its tie with US software giant
Multi-sport

Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.
Rugby Union

USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
Football

Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Rugby Union

Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France
Golf

Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick. The Englishman, currently ranked world No
NFL

The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club
Cricket

Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.