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Horizm teams up with Fitzpatrick to enter golf sector

Matt Fitzpatrick plays during the first round of The Northern Trust on August 19, 2021 (by Sarah Stier/Getty Images)

Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick.

The Englishman, currently ranked world No.24, will have his team utilise Horizm’s AI-powered platform to maximise the performance and commercial potential of his digital media channels.

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