League deepens its tie with US software giant
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Emirates’ AC Milan front-of-shirt renewal rewards 2022 Serie A title
AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Napoli maintains interest in cryptocurrency sector with Upbit deal
Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.
MLB expands relationship with Cue Health
Healthcare technology company to be a presenting sponsor of Apple TV+ games
MLB’s Padres strike National University partnership
MLB baseball franchise the San Diego Padres has agreed a multi-year partnership with local education establishment National University.
MLB’s Rangers strike deal with Jack Daniel’s
MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.