Fan Engagement

Motorsport

Luxury watchmaker TAG Heuer has renewed its multiyear partnerships with the NTT IndyCar series and Indianapolis Motor Speedway.
Motorsport

Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…
NFL

Blockchain fan token platform Socios.com has secured partnerships with 13 National Football League teams to significantly enhance its presence in the United States sports landscape
Football

J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Motorsport

The inaugural Formula 1 Miami Grand Prix  set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Baseball

League looks to refocus fan attention on the field after bruising offseason
NFL

A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…
Rugby Union

Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Football

Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Mixed Martial Arts

The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
Motorsport

Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
Football

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Football

The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
Football

The Football Association of Thailand has struck a deal with gaming developer Funatix Club to make its Real Manager fantasy football platform the official fantasy game of Thai League1
Multiple Sports

A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
Squash

The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Multiple Sports

Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
Rugby Union

Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…