Fan Engagement
TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
U
Cavaliers become the latest to align with Socios.com
Fan engagement platform extends furious run of sports dealmaking
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
McLaren enters NFT space with Tezos
McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Fabacus backs ‘first-of-its-kind’ UFC fan rewards programme, brokered by IMG
The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
RFEF claims first with Bitci.com fan token deal
The Spanish Football Federation (RFEF) has claimed a first for a national football team by introducing fan tokens through an agreement with Turkish cryptocurrency exchange Bitci.com
EXCLUSIVE: Endeavor China set to acquire Mailman Group
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
Olive, Liga Stavok to sponsor NHL Stanley Cup Playoffs Bracket Challenge
US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
ICC invites expressions of interest to develop digital collectibles platform
The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
Horizm converts Saracens as first rugby client
Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner
Capital Sports Media adds Turkish duo to social media portfolio, Galatasaray renews
Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…
USA Rugby looks to boost fan engagement with Medallia
USA Rugby has signed up experience management company Medallia as a sponsor to boost the governing body's fan experience and engagement work
Infront: Record fan engagement for sponsors at Women’s EHF Euro 2020
Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has reported record levels of fan engagement for the Women’s EHF Euro 2020, hosted by Denmark in December.