Fan Engagement

Football

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Table Tennis

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has appointed metaverse technology company NFT Tech to develop and execute its Web3 strategy
Rugby League

Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)
Football

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Football

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Rugby Union

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Football

Sports retailer JD Sports has announced deals with two English Premier League clubs ahead of the 2022-23 season, renewing a long-standing relationship with Crystal Palace and agreeing a one-year shirt…
Football

Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Cricket

Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
Football

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Motorsport

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Tennis

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Mixed Martial Arts

The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
Motorsport

Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Football

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
Football

Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.
Basketball

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Football

Blockchain fan token platform signs another set of club-level deals