Yorkshire enters the metaverse with Virtua deal

(Photo by Alex Davidson/Getty Images)

Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua.

Yorkshire said the deal will cover the 2022 season “and beyond” and will provide Virtua with brand exposure around the club’s home ground during domestic and international matches.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here