Record revenues for Manchester City amid sponsor diversification strategy
Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Cricket Australia strikes deal with Liquorland
Cricket Australia has agreed a four-year sponsorship deal with specialist drinks retailer Liquorland
NHL signs Moosehead Breweries to Canadian sponsorship
The National Hockey League has signed Moosehead Breweries to a multi-year Canadian sponsorship deal and makes Truly Hard Seltzer an official hard seltzer of the NHL in Canada
MLR tasks Legends with driving revenue growth
Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Roma turns to Saudi for front-of-shirt sponsor
Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Infantino claims Women’s World Cup has broken even, generating revenues of $570m
Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.
Villarreal renews Joma kit deal for four more years
LaLiga club Villarreal CF has reached an agreement with Joma for the Spanish sportswear brand to continue to supply its kit for another four seasons
Baxi extends sponsorship of Atlético Madrid women’s team
Air conditioning systems maker Baxi has announced an extension of its sponsorship of Atlético de Madrid Femenino, the Spanish LaLiga club's women's team.
Newcastle United posts £70.7m loss in first accounts since Saudi takeover
Premier League club Newcastle United has announced a loss of £70.7m (€80.5m/$87.6m) in the first set of accounts published since its takeover by Saudi Arabia's Public Investment Fund (PIF) in October 2021.
Uefa adds PlayStation as Women’s Football Partner in three-year deal
European governing body Uefa has announced that long-time sponsor Sony PlayStation is to join its list of Women's Football Partners in a three-year deal that will run until 2025