Red Bull adds Crystal Palace to Premier League push
Energy drinks giant Red Bull has added another Premier League club to its sponsorship portfolio after announcing a deal to be the official energy drinks partner of Crystal Palace
Unibet remains Rangers shirt sponsor in Kindred extension
Scottish Premiership club Rangers has extended its relationship with betting operator Kindred in a deal that sees Unibet remain the team's front-of-shirt sponsor
Zwift extends backing of Tour de France Femmes
Online fitness platform Zwift has announced it will sponsor the Tour de France Femmes for an additional year, taking its original contract from four to five years, until at least 2026
Lidl widens Uefa role with club competitions deal
German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Rollbit extends Counter-Strike deal with FaZe Clan
Cryptocurrency casino Rollbit has agreed an extension of its shirt sponsorship deal with Los Angeles-based esports organisation FaZe Clan
Stadium naming deal struck by Washington Commanders
Washington Commanders has announced a multi-year stadium naming-rights deal with Northwest Federal Credit Union
Liverpool signs Ladbrokes as betting partner
Premier League club Liverpool FC has today (Friday) announced Ladbrokes as the club’s official UK & Ireland betting partner.
FC Barcelona signs up smartphone maker HMD
Spanish LaLiga club FC Barcelona has announced mobile phone manufacturer Human Mobile Devices (HMD) as its a new 'Global Partner', 'Official Mobile Phones Partner' and 'Smart Phones Partner'.
Christopher Ward steps up as Everton sleeve sponsor
Watch brand Christopher Ward has expanded its sponsorship role at Everton by becoming sleeve sponsor of the Premier League club for the forthcoming season under a multi-year agreement
Fifa breaks new ground with global banking partner
Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.