Fan Engagement

Cricket

Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
NFL

The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026
Football

The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Football

Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
Formula 1

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
Football

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
NFL

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Drone Racing

Property looks to amplify its fan engagement efforts
Football

The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…
NFL

Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Multiple Sports

The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
Basketball

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year
Football

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football

The Argentinian Football Association (AFA) has announced that Socios
Football

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Motorcycling

NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports