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IBM launches new digital fan engagement features for Wimbledon

(Photo by Clive Brunskill/Getty Images)

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.

IBM has been the tournament’s ‘Official Technology Partner’ for the last 33 years with its current multiyear deal, signed in 2020.

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