The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings.
The expansion will allow DraftKings to develop gamified Non-Fungible Tokens (NFTs) of UFC fighters as it creates a new edition of its NFT-based digital collectibles franchise, Reignmakers.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here