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Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role

Photo: Alex Willis

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.

The former communications and marketing director of the All England Lawn Tennis and Croquet Club (AELTC), organisers of the Wimbledon tennis grand slam, is known for her transformative strategic work in digital and marketing communications.

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