OneFootball strikes digital collectible deals with Serie A, leading clubs

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate deals with top-tier sides AC Milan, Juventus and Napoli.

The Serie A non-fungible token (NFT) deal, which OneFootball claims is a world first, names the company as the official video moments partner of the league. OneFootball said the agreement will provide fans with a “multi-dimensional experience” that takes them from real life into a new digital age.

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