F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown

Zak Brown (Credit: Getty Images).
Zak Brown (Credit: Getty Images).

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, according to Zak Brown, chief executive of the F1 team.

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