International Cricket Council (ICC)
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Stock Up/12th Man/Powerade Launch – Coca-Cola & the ICC
Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
ICC opens up test cricket shirt sponsorship
The International Cricket Council is permitting prominent front-of-shirt sponsors during test matches for the first time as part of its Covid-19 response
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
#CT17 Twitter Highlights – Nissan & the International Cricket Council
Nissan activated its rights around the 2017 ICC Champions Trophy through a social campaign in India that offered low-latency Twitter highlights of the key match action.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ICC adds Peters Ice Cream as sponsor of T20 World Cups
The International Cricket Council has agreed a deal with Peters Ice Cream for the Australian ice cream company to be an official partner and supplier of the men's and women's T20 World Cups in 2020
ICC extends global sponsorship deal with Oppo
The International Cricket Council (ICC) has renewed its global partnership with Chinese smartphone manufacturer Oppo
Be a Shot Maker – Oppo & the International Cricket Council
With the ‘Be a Shot Maker’ campaign, smart phone brand Oppo leveraged its ICC partnership to boost exposure in its South Asian strongholds and new UK target market.
GoDaddy, Uber invest in ICC Official Partner tier
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
Uber continues ICC relationship with World Cup deal
Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup
Veuve Clicquot signs on for Cricket World Cup
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Booking.com signs five-year, top-tier deal with ICC
Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC).
Under the five-year Global Partner deal, Booking
GoDaddy targets India market with Cricket World Cup deal
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
Thatchers inks Official Cider deal for 2019 Cricket World Cup
UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.
ICC teams up with Indian whisky brand
The International Cricket Council has signed a five-year sponsorship deal with Indian whisky brand Royal Stag
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
ICC signs major partnership with craft beer brand
The International Cricket Council has entered a global partnership with Indian craft beer brand Bira 91