Tom King, Asia Office

A newly released Deloitte report claims women’s sport is on track for rising revenues driven by growth in sponsorship, broadcast hours and increasing event attendance.

Australian Professional Leagues, the new body governing Australia’s club football leagues, has agreed a new sponsorship deal with McDonald’s Australia.

Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…

The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company in its first official betting partner deal in Latin America and Asia

Serie A football club Inter Milan has announced a sponsorship deal with Italian industrial group Riello, appointing the firm as an official regional partner for mainland China

Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts

Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide

Australian motor racing series Supercars has agreed a number of sponsorship deals ahead of this weekend’s season-opener at Bathurst, the Repco Mt Panorama 500.

US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…

Japanese motorbike manufacturer Yamaha has extended its participation in the MotoGP World Championship until the end of 2026, under a new five-year deal with the series' commercial rights-holder Dorna…