Deloitte: Women’s sports on track to be ‘worth over $1bn’
A newly released Deloitte report claims women’s sport is on track for rising revenues driven by growth in sponsorship, broadcast hours and increasing event attendance.
Australian Professional Leagues extends partnership with McDonald’s
Australian Professional Leagues, the new body governing Australia’s club football leagues, has agreed a new sponsorship deal with McDonald’s Australia.
Rajasthan Royals sign helmet maker Studds as associate sponsor
Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
Inter Milan inks regional deal for China with Riello
Serie A football club Inter Milan has announced a sponsorship deal with Italian industrial group Riello, appointing the firm as an official regional partner for mainland China
IPL ‘to be staged in six cities’, online brokerage added as sponsor
Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts
Hennessy becomes NBA’s first global spirits partner
Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
Supercars ramps up sponsorship deals ahead of new season
Australian motor racing series Supercars has agreed a number of sponsorship deals ahead of this weekend’s season-opener at Bathurst, the Repco Mt Panorama 500.
Cisco Webex sponsors new Australian PGA tournament series
US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
Yamaha extends MotoGP commitment to 2026
Japanese motorbike manufacturer Yamaha has extended its participation in the MotoGP World Championship until the end of 2026, under a new five-year deal with the series' commercial rights-holder Dorna…
Vivo set ‘to transfer’ IPL sponsorship rights
Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
Barcelona and Shiseido Men ink two-year deal
Barcelona and Japanese cosmetics brand Shiseido Men have signed a new two-year sponsorship agreement covering four markets: Japan, Greater China, Italy and Spain