International Cricket Council (ICC)
ANZ strikes Cricket World Cup partnership
Financial services company ANZ has been unveiled as a new partner of the 2015 Cricket World Cup.
MRF takes Global Partner rights for ICC World Cup
The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
Bundaberg Rum gets Cricket World Cup shot
The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.
MRF Tyres gets to grips with Cricket World Cup
Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.
ICC seeks to enhance World Cup engagement with SAP partnership
The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.
Hublot enters cricket market with World Cup deal
Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.
Matua Wines raises a glass to World Cup partnership
The International Cricket Council has reached an agreement for Matua Wines to become the official wine in New Zealand for the 2015 World Cup.
ICC toasts Wolf Blass deal for World Cup
The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.
ICC aiming for $800m in eight-year cycle from 2015
The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.