International Cricket Council (ICC)

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US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.

The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.

The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with…

Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.

The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..

Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup

French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup

Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC). Under the five-year Global Partner deal, Booking

US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019

Features

Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.

The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.

The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.