International Cricket Council (ICC)
Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.
The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..
Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.
The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.