International Cricket Council (ICC)
Mastercard sponsors 2023 Cricket World Cup
Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
ICC signs DP World as global partner as portfolio structure shifts for next commercial cycle
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio
ICC relaxes gambling sponsorship restrictions to allow on-kit branding
The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits
ICC issues ITT for LED signage services
The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
ICC seeking official apparel supplier
The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier
ICC set to unbundle women’s sponsorship rights in next commercial cycle
Decision part of new framework for next rights cycle
ICC focused on greater value from premium events
2022 Women’s World Cup the most viewed women’s cricket competition in history
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Exposure in India the key driver behind Aramco’s ICC sponsorship
While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.
Aramco joins top tier of ICC sponsorship
The International Cricket Council has secured a global sponsorship agreement with Saudi Arabian energy and chemicals company Aramco
ICC clean sites policy ‘complicates Lord’s bid’ for World Test Championship
The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
ICC signs up EatFit as men’s T20 World Cup sponsor
The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Nissan to pivot from global deals to more ‘strategic partnerships’ says sponsorship head
Nissan is likely to pivot away from striking global sponsorship deals to focus instead on more ‘strategic partnerships’ according to Owen Hughes, head of global sponsorship for the car manufacturer.
FanCraze launches women’s Crictos; strikes ‘multi-year’ deal with Cricket West Indies
FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
ICC signs Dettol to provide sanitation support for T20 World Cup
The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
ICC becomes crypto platform FTX’s latest sponsorship move
The International Cricket Council (ICC) has become the latest rights-holder to sign up cryptocurrency exchange FTX to its sponsorship portfolio
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Fintech infrastructure firm Nium becomes ICC official partner
The International Cricket Council has signed up financial technology infrastructure company Nium to its sponsorship portfolio