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LONDON, ENGLAND - JUNE 09: Virat Kohli of India batting during the Group Stage match of the ICC Cricket World Cup 2019 between India and Australia at The Oval on June 09, 2019 in London, England. (Photo by Andy Kearns/Getty Images)
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The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.
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