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PSG signs LoveBet as first regional partner, launches virtual LED
Philippine betting brand…
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica …
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa…
MGM moved fastest for NBA, NHL and MLB sportsbook rights
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Comeback Kings retain full roster, MS Dhoni drives business
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
ICC aiming for $800m in eight-year cycle from 2015
The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.