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PSG signs LoveBet as first regional partner, launches virtual LED
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Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica ...
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
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ICC aiming for $800m in eight-year cycle from 2015
The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.
World Cup 2014 beer brands jostle for position in the portfolio
THIS COLUMN regularly reviews mergers and acquisitions and attempts to tease out the likely impact on global and local brands so it was with interest that we read SportBusiness latest report on sport in...
Foster’s goes back to the future with English cricket
Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.