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ICC teams up with Indian whisky brand

The International Cricket Council has signed a five-year sponsorship deal with Indian whisky brand Royal Stag.

The deal runs until 2023 and names Royal Stag as an official sponsor of leading ICC events such as the Cricket World Cup, T20 World Cup and World Test Championship.

Guillaume Girard-Reydet, managing director of Pernod Ricard India, Royal Stag’s parent company, said: “We are looking forward to an action-packed partnership, which includes two events in India. As India gets ready to host these upcoming tournaments, this partnership firmly cements our position in the international sports arena. We continue to stay committed to the sport and cherish the spirit of the game.”

The partnership with Royal Stag comes after the ICC last month signed a similar deal with Indian craft beer brand Bira 91. The five-year deal also runs until 2023 and names Bira 91 as an Official Sponsor of tournaments including the Cricket World Cup, T20 World Cup, World Test Championship, U19 Cricket World Cup and the Women’s Championship.

Read this: ICC signs Bira 91 deal, US tech brands to step up in 2019