International Cricket Council (ICC)
ICC signs Dettol to provide sanitation support for T20 World Cup
The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
ICC becomes crypto platform FTX’s latest sponsorship move
The International Cricket Council (ICC) has become the latest rights-holder to sign up cryptocurrency exchange FTX to its sponsorship portfolio
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Fintech infrastructure firm Nium becomes ICC official partner
The International Cricket Council has signed up financial technology infrastructure company Nium to its sponsorship portfolio
Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
ICC continues sponsorship drive with Jacob’s Creek
The International Cricket Council has signed up Jacob’s Creek as its latest sponsorship addition ahead of the World Test Championship (WTC) final.
ICC makes Upstox latest sponsorship addition ahead of WTC final
The International Cricket Council has signed up investment platform Upstox to its sponsorship portfolio ahead of the World Test Championship final
ICC forges Shyam Steel deal for WTC final, streaming on ICC.tv in selected markets
Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.
ICC announces strategic long-term agreement with BharatPe
The International Cricket Council has signed up Indian payments company BharatPe as a sponsor of all global ICC events until the end of 2023
ICC invites expressions of interest to develop digital collectibles platform
The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC issues tender for an official apparel partner
The International Cricket Council has issued an invitation to tender for its official apparel partner position
ICC adds BYJU’S to top tier of sponsorship portfolio
The International Cricket Council has signed up Indian education technology brand BYJU's as a global sponsor
Cricketers association takes action against ICC over image rights
The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Round-Up: A-League spectator tests positive, big firms eye IPL sponsorship, T1 expands Twitch deal, and more
The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC