HomeNewsNewsDrinks - ChampagneCricketEngland

Veuve Clicquot signs on for Cricket World Cup

French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup.

Veuve Clicquot, part of the Moet Hennessy stable of products, will be the exclusive Champagne for the 10-team tournament being played across 11 venues in England and Wales from May 30 to July 14.

In the beverages category, UK drinks brand Thatchers Cider last month signed on as the official cider of the World Cup.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.