MANCHESTER, ENGLAND - JUNE 16: KL Rahul of India batting as Sarfaraz Ahmed of Pakistan looks on during the Group Stage match of the ICC Cricket World Cup 2019 between India and Pakistan at Old Trafford on June 16, 2019 in Manchester, England. (Photo by Andy Kearns/Getty Images)
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
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The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
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