UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.
Under the deal, the cider maker will have exclusive pouring rights for its Thatchers Gold and Thatchers Haze brands in each of the 11 venues.
In addition, Thatchers Gold and Thatchers Haze will be available exclusively in the eight official fan zones that are being organised during the six week-long tournament.
Martin Thatcher, managing director of the family-run firm, said: “This is a fantastic opportunity to be a part of a major sports occasion that will have the eyes of the global sports community firmly on it. We know sporting events on this scale don’t come around very often, and we’re delighted to be a part of it.”
More than 850,000 people are expected to attend the 48 matches across. Fan Zones, which are expected to attract upwards of 200,000 fans, will be set up in Nottingham, Southampton, Taunton, Manchester, Birmingham, Cardiff, Leeds, Durham and London.
As the Official Cider, there will be Thatchers branding at the bars within all the stadia, as well as a presence on the giant venue screens.