US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men’s Cricket World Cup 2019.
Under the deal with the International Cricket Council (ICC), GoDaddy will drive awareness of its product and service offerings among tournament viewers and cricket fans.
Nikhil Arora, managing director and vice-president at GoDaddy India, said: “We aim to use our partnership with ICC to tap cricket enthusiasts from all over the world, educating them about the benefits of digital adoption.
“Cricket is viewed in every nook and corner of our country, giving us an opportunity to reach our audiences, including in the tier-two and tier-three markets, helping entrepreneurs and small business owners bring their ideas to life online.”
In India, GoDaddy has previously used cricket to promote the brand during the home T20 series versus Sri Lanka in December 2017, and the home Test series versus England in November-December 2016.
GoDaddy’s sponsorship of the ICC also chimes with the world cricket federation’s targeting of technology-led brands in 2019, as reported by SportBusiness Sponsorship in December.