Coca-Cola

Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.

Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property

Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women

Italian Serie A club SSC Napoli has signed up Coca-Cola as a ‘Global Partner’, placing the company in the fourth tier of the club’s sponsorship portfolio. A

The National Basketball Association's Charlotte Hornets and the Coca-Cola Co

In August 2020, with the pandemic forcing fans watching the new season from home, Premier League partner Coca-Cola launched a campaign aimed at making the soft drink part of the at-home matchday routine.

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort

McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team. The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.

The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.

Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted not to renew its national-level deal with the league

The Coca-Cola Premier League Trophy Tour of UK & Ireland, which ran through March and April 2019, visited major football centres to give fans unique, shareable experiences.

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.

The Philadelphia Flyers and the Wells Fargo Center have signed a multi-year partnership with Coca-Cola, which will become the official beverage partner of the National Hockey League team and its venue

Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships