Coca-Cola
Features
Latest Features
Stock Up/12th Man/Powerade Launch – Coca-Cola & the ICC
Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Trophy Tour 2019 – Coca-Cola & the Premier League
The Coca-Cola Premier League Trophy Tour of UK & Ireland, which ran through March and April 2019, visited major football centres to give fans unique, shareable experiences.
Coca-Cola signs as first non-endemic Global Partner of Overwatch League
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Coca-Cola extends Uefa deal with Euro 2020 sponsorship
Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships
Coca-Cola retains Hoffenheim in Bundesliga portfolio
Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim - the company’s second new deal with a German Bundesliga football club in the space of a week.
Coca-Cola extends backing of Paderborn
Newly-promoted German Bundesliga football club SC Paderborn 07 has extended its partnership with soft drinks manufacturer Coca-Cola
Dortmund scores sponsorship hat-trick
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola