Formula 1

McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team. The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.

Formula 1 team Aston Martin has signed up high performance audio specialists EPOS as a global sponsor

Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season

The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps

The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.

Formula 1 team Alfa Romeo Racing has signed up IT company Acer to its sponsorship portfolio. The brand will supply workstations and monitors to be utilised at the team's headquarters

Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season

Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS

The McLaren F1 team has signed its second technology-focused sponsorship in as many days by adding data specialists Splunk to its portfolio

The Mercedes Formula 1 team has added computer technology specialists AMD to its sponsorship portfolio ahead of the 2020 season

Racing Point F1 is set to rebrand as Aston Martin Racing for the 2021 season after British automotive marque Aston Martin received significant investment from Canadian billionaire Lawrence Stroll, owner…

Formula 1 team Haas F1 has signed up global brain technology MindMaze ahead of the 2020 season

Formula 1 team ROKiT Williams Racing’s latest addition to its sponsorship portfolio is the Royal Bank of Canada.

Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor. The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign

Formula One team ROKiT Williams Racing has signed up Italian coffee company Lavazza as a sponsor for the upcoming 2020 season

Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch

Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras