Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Politicians have not held back in their criticisms of cryptoasset involvement in sport, highlighting numerous examples of hugely hyped partnerships that have collapsed shortly after, leaving fans exposed and out of pocket.
McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team. The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
Formula 1 team Aston Martin has signed up high performance audio specialists EPOS as a global sponsor
Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
Formula 1 team Alfa Romeo Racing has signed up IT company Acer to its sponsorship portfolio. The brand will supply workstations and monitors to be utilised at the team's headquarters
Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS
The McLaren F1 team has signed its second technology-focused sponsorship in as many days by adding data specialists Splunk to its portfolio
The Mercedes Formula 1 team has added computer technology specialists AMD to its sponsorship portfolio ahead of the 2020 season
Racing Point F1 is set to rebrand as Aston Martin Racing for the 2021 season after British automotive marque Aston Martin received significant investment from Canadian billionaire Lawrence Stroll, owner…
Formula 1 team Haas F1 has signed up global brain technology MindMaze ahead of the 2020 season
Formula 1 team ROKiT Williams Racing’s latest addition to its sponsorship portfolio is the Royal Bank of Canada.
Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor. The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Formula One team ROKiT Williams Racing has signed up Italian coffee company Lavazza as a sponsor for the upcoming 2020 season