Sponsorship & Marketing

US-based insurance firm Gallagher has extended its title sponsorship agreement with Premiership Rugby in a ‘multi-year’ renewal announced this morning.

Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.

German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex

Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021 One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years

The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.

Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor

Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns

The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.

English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia

The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles

The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody

The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards

Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.

Italian football club Udinese has extended its kit supply contract with sportswear brand Macron

The European Handball Federation (EHF) has announced energy company Mol Group as a sponsor of its European Championship events in 2022 and 2024