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Coca-Cola extends with Juventus in multi-year deal

(Photo by Lionel Hahn/Getty Images)

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women.

Under the multi-year ‘Official Partner’ agreement, first signed in 2019, Coca-Cola and Juventus will work together to involve fans at European level as well with a range of initiatives and activities involving the club’s women’s team.

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