Hornets, Coca-Cola extend pact with new Dr Pepper focus

The National Basketball Association's Charlotte Hornets and the Coca-Cola Co. have extended their founding level partnership, in which the drinks company remains the team’s official and exclusive partner for soft drinks, water, bottled teas and juices, and retains pouring rights for Spectrum Center concession stands.

As part of the deal, the Charlotte-based Coca-Cola Consolidated is shifting its promotional assets to Dr Pepper after many years of using this partnership to promote the Sprite brand.

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