United Kingdom

English Premier League team Arsenal has entered into a long-term commercial agreement with Cooper Tire Europe, effective from the 2014-15 football season.

Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.

The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.

Car retailer Peter Vardy has agreed a deal to become the official vehicle partner of Scottish Rugby, the governing body of rugby union in the country.

UK optician chain Specsavers has agreed a multi-year deal to become an official partner of the country’s premier rugby league competition, the Super League.

Manchester-based sportswear brand Umbro has signed a five-year technical partnership with Everton to provide kits for the English Premier League football team.

Online gaming company Betway has signed an agreement to become the naming sponsor of the 2014 season of the Professional Darts Corporation’s Premier League Darts series.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

UK department store chain John Lewis has been named as the official department store provider of the Glasgow 2014 Commonwealth Games.

Belgian beer brand Stella Artois has agreed a deal to become the official beer of the UK’s Open Championship when the second of golf’s four annual majors arrives at Royal Liverpool in 2014.

Mobile phone manufacturer Alcatel OneTouch has agreed a one-year deal to sponsor the Super League, the top division of UK rugby league.

Swiss watchmaker Jean Richard has agreed a long-term partnership with English Premier League top-tier football club Arsenal.

English Premier League top-tier football club Crystal Palace has agreed a deal with Italian sportswear company Macron.

The British Biathlon Union has announced a four-year sponsorship agreement with Birmingham-based outsourced medical support supplier Aspen Healthcare Solutions – a deal the organisation said will secure its survival.

Beazley is a specialist insurance company that relies heavily on strong relationships with insurance brokers. Its five-year commitment to sponsor British Fencing, from 2011 to the end of 2015, provides the business with different ways of engaging with brokers - including through PR in target media and client entertaining opportunities.

Specialist real estate investment advisory business Delancey has reached a commercial agreement with the British Ski and Snowboard governing body ahead of the winter Olympic Games in Sochi.