FA Cup and Budweiser to go separate ways

The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.

The US beer brand has opted against renewing its current deal, which is widely reported to be worth £9m (€10.9m/$14.7m) per season, having sponsored the FA Cup for the past three seasons.
In 2014-15, the FA Cup will return to public-service broadcaster the BBC. Its current free-to-air partner is commercial broadcaster ITV. Pay-television channel BT Sport will continue to air the FA Cup alongside the BBC having started showing it this season.

The FA’s commercial director, Stuart Turner, said: "Budweiser has embraced the FA Cup and we're grateful for their support. The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year the FA Cup will move to the BBC's platforms and we are very excited about its future."