Specsavers buys in to Super League vision

UK optician chain Specsavers has agreed a multi-year deal to become an official partner of the country’s premier rugby league competition, the Super League.

Specsavers will sponsor Super League match officials, with the company’s branding appearing on their kits from tonight’s 2014 season curtain raiser between Wigan Warriors and Huddersfield Giants.

The deal also covers referees for matches in the second-tier Championship, the Challenge Cup knockout competition and games at community level.

Super League’s partnership with Specsavers continues a busy period commercially, following a naming rights agreement with gas and electricity supplier First Utility and an official partnership with mobile phone manufacturer Alcatel OneTouch.