United Kingdom
Open Championship to go Ahead with new partnership
Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.
Manchester City snaps up iON deal
English Premier League football club Manchester City has entered into a three-year partnership with camera brand iON.
Williams furthers Brazilian ties with Banco do Brasil deal
Formula One motor racing team Williams has announced a new partnership with Brazilian financial institution Banco do Brasil for the 2014 season.
Budweiser exit highlights FA Cup weaknesses
Beer brand Budweiser’s decision not to renew its lead partner contract with English football’s FA Cup has highlighted some weaknesses in the competition’s value to sponsors, industry experts said this month.
UK Sponsorship Awards shortlist unveiled
The shortlist of the UK Sponsorship Awards 2014 – of which SportBusiness Group, the publisher of Sports Sponsorship Insider, is a partner – has been unveiled ahead of the ceremony in London on March 26.
Nike on board for 2014 Boat Race
US sportswear firm Nike has been announced as the official performance wear partner of the Boat Race for the 2014 edition of the historic UK rowing event.
Malcolm Group delivers extra year with Glasgow Warriors
Scottish Pro12 rugby union team Glasgow Warriors has extended its shirt sponsorship deal with logistics specialist the Malcolm Group for the 2014-15 season.
Petrobras returns to Williams
Formula One motor racing outfit Williams has continued its recent run of sponsorship deals by announcing that Brazilian energy company Petrobras has agreed to return to the team.
Williams finds time to extend Oris partnership
Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.
Lucozade hits the road with Great Run Series
Isotonic drinks manufacturer Lucozade Sport has agreed a three-year partnership with mass participation event organiser Nova International to sponsor its UK-long distance running property the Great Run Series.
Stihl stays on board with British Superbike Championship
Outdoor power tool company Stihl GB has extended its sponsorship agreement with the British Superbike Championship into a seventh year ahead of the motor cycling series’ 2014 season.
Williams set to land Martini title sponsorship – report
Italian spirits brand Martini is set to become the title sponsor of Formula One motor racing team Williams, according to the Autosport.com website.
AIA signs up as Tottenham’s principal partner
Tottenham Hotspur has agreed a deal for Asian insurance company AIA Group to become the English Premier League football club’s main shirt sponsor.
Premier League’s Fulham scores Power8 deal
Gaming technology provider Power8 has reached a deal to become an official partner of English Premier League football club Fulham.
Genworth bolsters Williams’ commercial drive
Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.
Saracens convert CME Group partnership
English Premiership rugby union team Saracens has entered into a long-term partnership with global derivatives firm CME Group.
Cooper Tire furthers brand building exercise with Arsenal deal
English Premier League team Arsenal has entered into a long-term commercial agreement with Cooper Tire Europe, effective from the 2014-15 football season.
Kukri adds Warwickshire to English county cricket roster
Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.