Biathlon
Features
Biathlon first for Hörmann outside football
German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.
German Ski Association extends with top-tier partner
Fastening materials manufacturer Würth has extended its partnership with the German Ski Association (DSV).
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Erdinger extends backing of IBU World Cup
German brewery Erdinger Weißbräu has renewed its partnership with the International Biathlon Union for its World Cup series.
Biathlon’s World Team Challenge seals new title sponsor
Home improvement retail store chain Joka has agreed a deal to become the title sponsor of this year’s World Team Challenge biathlon event.