Biathlon
Infront retains commercial rights to IBU World Cup event in Antholz
Pietza makes Infront Germany switch amid winter sports push
Infront retains IBU marketing rights to 2030 in improved deal
Infront’s German skiing sponsorship remit to cover 2023 Biathlon Worlds
German Ski Association extends with top-tier partner
Fastening materials manufacturer Würth has extended its partnership with the German Ski Association (DSV).
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Erdinger extends backing of IBU World Cup
German brewery Erdinger Weißbräu has renewed its partnership with the International Biathlon Union for its World Cup series.
Biathlon first for Hörmann outside football
German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.
Biathlon’s World Team Challenge seals new title sponsor
Home improvement retail store chain Joka has agreed a deal to become the title sponsor of this year’s World Team Challenge biathlon event.
IBU opens doors with new sponsorship deal
German door manufacturer Hörmann has agreed a deal to become a premium sponsor of the International Biathlon Union’s World Cup and World Championships for the 2016-17 season.
IBU extends Infront marketing rights agreement
The International Biathlon Union (IBU) has extended its marketing rights agreement with the Infront Sports & Media agency until 2022.
Medi Bayreuth extends with title sponsor
Medical products manufacturer Medi has extended its title sponsorship deal with German Basketball Bundesliga club Medi Bayreuth.
New deal secures British Biathlon’s future
The British Biathlon Union has announced a four-year sponsorship agreement with Birmingham-based outsourced medical support supplier Aspen Healthcare Solutions – a deal the organisation said will secure its survival.