United Kingdom
Beazley: British Fencing delivers on objectives
Beazley is a specialist insurance company that relies heavily on strong relationships with insurance brokers. Its five-year commitment to sponsor British Fencing, from 2011 to the end of 2015, provides the business with different ways of engaging with brokers - including through PR in target media and client entertaining opportunities.
Delancey backs British Ski and Snowboard ahead of Sochi Olympics
Specialist real estate investment advisory business Delancey has reached a commercial agreement with the British Ski and Snowboard governing body ahead of the winter Olympic Games in Sochi.
KC connects with Super League’s Hull KR for stadium deal
English Super League rugby league team Hull Kingston Rovers has announced a five-year stadium naming rights agreement with locally based company Kingston Communications (KC).
Garuda takes off as Liverpool’s first training kit partner
Liverpool has unveiled the Garuda Indonesia airline as the first ever official training kit partner of the English Premier League football club.
RaboDirect: PRO12 exit not the end of sponsorship activity
RaboDirect, the savings bank based in Dublin, Ireland, which is part of the Dutch co-operative, Rabobank, is looking for more locally-driven sponsorships in Ireland to replace its title sponsorship of the RaboDirect PRO12, the major rugby union club competition for top teams from Ireland, Wales, Scotland and Italy.
Arsenal switches from Nike to Puma in record deal
English Premier League football club Arsenal has announced a new long-term partnership with German sportswear company Puma, bringing an end to a 20-year relationship with Nike.
British and German athletics federations diverge on sponsorship impact of hosting major events
British Athletics, the UK governing body for athletics, and its German counterpart, the Deutscher Leichtathletik-Verband (DLV), have given mixed responses to the question of whether hosting upcoming World and European Championships have helped generate increased sponsorship revenue.
Emirates extends association with Rugby World Cup
Rugby World Cup Limited has appointed the Emirates airline as a worldwide partner of Rugby World Cup 2015 in England and the 2019 tournament in Japan.
Coral backs darts’ UK Open
The Professional Darts Corporation has reached a deal to make bookmaker Coral the title sponsor of its 2014 UK Open tournament.
Vauxhall strengthens UK football presence with Liverpool partnership
Vauxhall Motors has added to its UK football sponsorship portfolio with a deal to become the official automotive partner of English Premier League club Liverpool.
McLaren extends with Santander, brings legal firm on board
The McLaren Mercedes Formula One motor-racing team has extended its long-term sponsorship deal with Spanish banking group Santander and entered into a new corporate partnership with legal practice Norton Rose Fulbright.
Force India and Caterham sign contracts ahead of new F1 season
EXCLUSIVE: Zoopla decision to inspire rethink on club sponsorship contracts
Property website Zoopla’s decision not to renew its main shirt sponsorship of English Premier League football club West Bromwich Albion because of the alleged misconduct of one of its players may bring about a step-change in sports sponsorship contracts, a UK law firm has said.
Chelsea bets on Coral partnership
UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.
GL Events Field & Lawn Limited pitches in for Glasgow 2014
GL Events Field & Lawn Limited has been announced as the official overlay and temporary structures provider for the 2014 Commonwealth Games in Glasgow.
Referees body PGMOL teams up with EA Sports
Professional Game Match Officials Limited (PGMOL), the operating body for football referees in England, has agreed a sponsorship deal with video games company Electronic Arts and its EA Sports brand until the end of the 2018-19 season.
Bradford Bulls continue local drive with university tie-up
English Super League rugby league team Bradford Bulls have announced a sponsorship deal with the University of Bradford for the 2014 season.
First Utility deal ends Super League’s hunt for title sponsor
Super League Europe, operator of British rugby league’s elite club competition, has ended its search for a new title sponsor for the Super League by agreeing a three-year deal with independent energy supplier First Utility.