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Genworth bolsters Williams’ commercial drive

Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.

Under the agreement, the Fortune 500 company’s logo will feature on the rear wing endplate of the Williams Mercedes FW36, which debuts in the forthcoming F1 season, along with on driver overalls and team kit.

Peter Barrett, global managing director of Genworth's lifestyle protection division, said: “Our partnership with Williams provides Genworth with a powerful worldwide platform which mirrors our global footprint, connects with new global audiences and will ensure client engagement opportunities through the extensive coverage and profile that Formula One receives globally.”

The terms of the deal were undisclosed, while Williams is widely expected to add further commercial partners before the 2014 F1 campaign gets under way in Melbourne, Australia next month.