Spain
Alfa Romeo renews Real Betis sponsorship
Italian luxury car manufacturer Alfa Romeo has extended its partnership with Spanish LaLiga football club Real Betis.
Alfa Romeo will retain its position as the Official Vehicle of the club
Cofidis extends backing of Spanish cycling
French financial services company Cofidis has renewed its sponsorship of the Spanish Cycling Federation (RFEC).
Cofidis will continue to serve as a Principal Sponsor of the RFEC until 2021
Real Sociedad to reject gambling partners
Real Sociedad will turn down offers of sponsorships from gambling companies in the future, following a vote by the Spanish LaLiga football club’s members.
Vuelta sponsor switches jerseys
Spanish electricity provider Feníe Energía has switched its commercial partnership with the Vuelta a España to sponsor the event’s new new white jersey, which will be worn by the best young cyclist in t…
Spanish Football Federation lands Iberia deal
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with airline Iberia
Santander to title sponsor top Spanish football leagues for another season
Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
European Football Sponsorship Report 2018-19: Overview
SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
European Football Sponsorship Report 2018-19: LaLiga
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With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
MotoGP partners with gaming firm
The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers
Scalpers extends fashion partnership with Sevilla
Spanish LaLiga club Sevilla has extended its partnership with fashion brand Scalpers until the end of the 2020-21 season.
The Official Formalwear partnership began in 2014-2015
Private equity firm wants Camp Nou naming rights
A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Grifols closing in on Camp Nou naming rights deal
Spanish pharmaceutical group Grifols is close to acquiring the naming rights to Barcelona’s Camp Nou stadium redevelopment in a deal valued at about €20m per year.
Real Madrid makes Chinese debut, signs with China CITIC Bank
LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Škoda drives into football sponsorship with Espanyol
Czech automotive manufacturer Škoda has made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol.
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
Capital.com marks Spanish launch with Valencia partnership
Spanish LaLiga football club Valencia has signed a new partnership with online trading platform Capital.com