European basketball Turkish Airways’ title sponsorship of EuroLeague is the highest-value basketball deal in Europe.
SportBusiness Sponsorship has conducted research into the top five leagues in European football, covering over two thousand deals. Our findings are presented in a series of interactive data reports
The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
The Bundesliga's central sponsorship income has plateaued since it handed over sleeve sponsorship rights to clubs in 2017-18. Previously, logistics brand Hermes paid €8.5
This season Telecom Italia renewed its title sponsorship with Serie A. At €15m per season, this is the league’s biggest central deal. Te
Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.
Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.