Will Partington

Golf

The Masters Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors
Golf

Scarcity, exclusivity and access to media rights are key to the out-sized deal values generated by The Masters relative to the three other golf Majors.

Following extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open – SportBusiness Sponsorship presents: An
Tennis

SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Motorsport

Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
Motorsport

Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
Basketball

In the free version of the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
Basketball

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
Football

SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
Football

The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
Football

With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
Football

The Bundesliga's central sponsorship income has plateaued since it handed over sleeve sponsorship rights to clubs in 2017-18. Previously, logistics brand Hermes paid €8.5