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Real Madrid makes Chinese debut, signs with China CITIC Bank

LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank.

The duration of the contract was not disclosed, but Spanish news site Palco23 indicates it could be worth around €2m ($2.3m) per year.

As part of the deal, the state-owned bank has launched a new line of co-branded credit cards, featuring the Real Madrid crest and imagery of Real Madrid players, including Gareth Bale, Luka Modrić and Sergio Ramos.

The China Citic Bank Real Madrid credit card will provide exclusive financial services, and will offer other advantages such as reduced price tickets for Real Madrid home games and the club museum.

Cardholders can also win trips to Spain to meet the players in person, and can win exclusive Real Madrid merchandise, such as shirts signed by first-team players.

The deal adds to Real Madrid’s other regional partnerships in four other countries, including CaixaBank, Coca-Cola, Codere, Sanitas and Solán de Cabras in Spain; Saudi Telecom Company in Saudi Arabia; and Tecate breweries and Star in Nigeria.

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