Spain
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
Valencia adds Samtrade FX as back-of-shirt sponsor
Spanish LaLiga club Valencia has unveiled online trading brokerage Samtrade FX as its new back-of-shirt sponsor
Bitci-Cádiz deal keeps pressure on Socios in Spanish market
Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Mallorca snags Japanese brand aGEL as main shirt sponsor
Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).
Tissot takes title sponsorship of MotoGP’s Aragon race
MotoGP rights-holder Dorna Sports has expanded the motorcycling series' association with watchmaker Tissot
Valencia signs Zumub as nutrition sponsor
Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season.
The deal will see Zumub help the players in their sports preparation
Kelme ups presence in Asia with AFC deal
Sportswear brand Kelme has become the sports apparel and official ball supplier for the Asian Football Confederation, covering the governing body’s 2021 to 2024 rights cycle.
Levante replaces Betway with Gedesco, but four LaLiga clubs still without shirt deals
Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season
BK8 signs regional betting sponsorships with five LaLiga sides
Online betting operator BK8 has become the 'Official Asian Betting Partner' of Spanish LaLiga sides Athletic Club Bilbao, Elche, RCD Mallorca, Valencia and Villarreal
All change at Real Betis as LegacyFX replaces Bitci on back of shirt
Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend
Betis lands telco Finetwork as shirt sponsor ahead of betting ban
Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm
LaLiga assigns KORE Software to advance sponsorship strategy
LaLiga, the governing body for the top two divisions of Spanish football, has appointed US-based KORE Software to streamline its commercial strategies and support its global growth
Fintech firm Naga replaces MarathonBet on Sevilla shirt front
Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal
Then Why? – Cupra & FC Barcelona
In summer 2020, auto brand Cupra launched a global campaign to promote the launch of its new Formentor model, fronted by Barcelona goalkeeper Marc-André ter Stegen.
CaixaBank adds Alavés to extensive Spanish club portfolio
Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.
Bitci adds Alavés to Spanish football portfolio
Spanish LaLiga team Deportivo Alavés has become the latest football club to agree a sponsorship deal with Turkish blockchain technology company Bitci.com.