Spain
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
TGI Sport lands RFEF virtual advertising contract
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).
Real Madrid names HP as first sleeve sponsor
Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Capgemini adds to global partner roster for 37th America’s Cup
French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
‘Mission Masterclass’ – Enterprise Rent-A-Car and the Uefa Europa League
US-based car rental agency Enterprise Rent-A-Car launched a bespoke and informative football content series to activate its sponsorship deal with the Uefa Europa League.
RFEF announces Stage Front deal amid raft of new sponsorships
The Spanish Football Federation (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
De la Vega earns LaLiga promotion after commercial successes
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Kubo factor helps Real Sociedad land Japanese shirt sponsor
Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
More tourism sponsorship in football as Real Madrid signs with Visit Dubai
Real Madrid has become the latest European football club to agree a tourism sponsorship after announcing a new multi-year deal with Visit Dubai
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Visit Saudi aiming to increase ‘football-driven tourism’ with LaLiga deal
Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga.
Riyadh Air starts low on rights fee escalator for Atlético shirt deal
Riyadh Air has put Atlético de Madrid at the centre of its efforts to build a global brand ahead of its maiden commercial flight in 2025.
JD Sports adds Sevilla to portfolio of club sleeve deals
JD Sports has continued its recent sponsorship drive by acquiring the sleeve sponsor rights at LaLiga club Sevilla
Konami retains LaLiga foothold via Barça renewal
Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga
Atlético Madrid replaces WhaleFin with PIF-owned Riyadh Air on shirtfront
Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Mediapro and Supponor extend agreement into a second decade
Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm