Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.
Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.
European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Spanish LaLiga club Valencia completed its line-up of premium partners for the 2015-16 season this month, adding online betting company Codere Apuestas, but remains without a main shirt sponsor after holding out for what it considers to be market value.