Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs

Spanish LaLiga club Valencia has unveiled online trading brokerage Samtrade FX as its new back-of-shirt sponsor

Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.

Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).

MotoGP rights-holder Dorna Sports has expanded the motorcycling series' association with watchmaker Tissot

Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season. The deal will see Zumub help the players in their sports preparation

Sportswear brand Kelme has become the sports apparel and official ball supplier for the Asian Football Confederation, covering the governing body’s 2021 to 2024 rights cycle.

Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season

Online betting operator BK8 has become the 'Official Asian Betting Partner' of Spanish LaLiga sides Athletic Club Bilbao, Elche, RCD Mallorca, Valencia and Villarreal

Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend

Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm

LaLiga, the governing body for the top two divisions of Spanish football, has appointed US-based KORE Software to streamline its commercial strategies and support its global growth

Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal

In summer 2020, auto brand Cupra launched a global campaign to promote the launch of its new Formentor model, fronted by Barcelona goalkeeper Marc-André ter Stegen.

Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.

Spanish LaLiga team Deportivo Alavés has become the latest football club to agree a sponsorship deal with Turkish blockchain technology company