Spain

Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.

French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.

Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.

Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.

Vodafone has agreed a deal to become a national supporter for Spain’s hosting of the 2014 FIBA World Cup.

Spanish Liga football club Atlético de Madrid has been ordered to pay Mediapro €5.365m ($6.92m) for breaking its broadcast rights contract with the agency.

TURKISH DOMESTIC APPLIANCES brand Beko has paid a fee increase of about 67 per cent to renew its Presenting Sponsor rights to International Basketball Federation (Fiba) World and European national team…