Santander to title sponsor top Spanish football leagues for another season

Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website.

The bank has decided to take up an option set out in the contract signed with LaLiga, from 2016-17 to 2018-19, giving it the right to renew for an additional season.

Palco23 sources said that the option gives the bank time to evaluate its sponsorship strategy and the fit with its Champions League partner rights, where Santander is the Official Bank.

LaLiga is also in dispute with the Royal Spanish Football Federation (RFEF) over which organisation owns the title rights to the competition, sponsorship of the official ball and the preparation of schedules. With the decision still pending, the deal covers LaLiga until 2020-2021.

The Santander deal is thought to be worth under €20m ($23m) per year.

Last season, LaLiga’s sponsorship and licensing revenue grew by 16.6 per cent to €65.88m, of which €43.5m was generated in Spain, and €22.37m from international deals.

Read this: European Football Sponsorship Report 2018-19: LaLiga