MotoGP partners with gaming firm

The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers.

The deal, the length of which was not disclosed, names XControllers as a partner of both MotoGP and the MotoGP eSport Championship.

XControllers will serve as an official licensee for the launch of the first-ever MotoGP-personalised Sony PS4 controllers. Each controller features esports branding on the right, with players also able to display their favourite circuit layout on the MotoGP calendar. Alternatively, fans can have their name/nickname and number placed on the design.

A MotoGP controller will also be made available and will feature a mixture of carbon fibre style paired with red highlights and the MotoGP logo.

XControllers manager Daniel Vidal said: “We think this synergy between the two brands is something never seen before – an official competition controller for playing at the highest level.”

XControllers agreed the deal with Dorna Sports, MotoGP’s commercial rights-holder.

Most recent

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.

US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.