Spain
Barcelona signs new Chinese partner
Spanish LaLiga football club Barcelona has entered into a partnership with Chinese pharmaceuticals company Yunnan Baiyao
Barça wanted money upfront from Mediapro’s NR bid
LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.
Low Nike payments explain Puma’s City takeover
Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands.
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Falken ups investment in club partnerships and media buys
Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Andalusia sees value in MotoGP race
The Andalusian government has approved a €12.49m ($14.26m) investment in commercial rights to the annual MotoGP motorcycling race which takes place in the Spanish city of Jerez.
NBA signs Spanish-focused sponsorship deal
North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.
Uber makes peace in Sevilla, partners with both sides in city derby
US ride-hailing platform Uber has brought a rare truce to the Sevilla derby, after partnering with both sides in Andalusia's fiercest football rivalry
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Celtic signs up to Piqué’s esports vision
Scottish Premiership champion Celtic has signed up as the fourth member of eFootball.Pro, an esports company founded by Spanish footballer Gerard Piqué.
Celtic took part in the eFootball.
Samba Financial Group renews regional deal with Barcelona
Saudi financial services brand Samba Financial Group has extended its regional partner deal with LaLiga’s Barcelona for five more years, from 2018-19 to 2022-23.
Sevilla extends stay with Hoteles Meliá
Spanish LaLiga football club Sevilla has extended its partnership with Hoteles Meliá.
The company will remain as the official hotel chain of Sevilla through to the end of the 2019-20 season.
Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona
Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.
Rayo Vallecano signs shirt sponsor
Spanish LaLiga football club Rayo Vallecano has agreed a shirt sponsorship deal with financial services company Creditea
Villareal’s ‘Yellow Submarine’ scopes out fifth ceramics partner
LaLiga side Villareal CF has named another ceramics brand as its fifth principal stadium partner, after signing a new deal with local tile producer Ferro.
Hitachi power tool brand signs shirt sleeve deal with LaLiga’s SD Eibar
Hitachi power tool brand HiKOKI has signed a new shirt sleeve deal with SD Eibar, the former club of Japanese international Takashi Inui (pictured).
Movistar exit costs Spanish football €30m per year
Spanish telco operator Telefónica has chosen not to extend sponsorship deals worth tens of millions of euros per year on Spain’s leading football assets.
LaLiga goes global with new Microsoft digital partnership
Spain’s LaLiga is putting global reach at the heart of a new digital partnership with US tech giant Microsoft.
Sanitas keeps finger on pulse at Real Madrid
Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid